19.7.09

THE IAM1 JOURNEY [EXCLUSIVE]



SNEAKERS - Last Thursday we paid a visit to 1948 [Nike's concept store in East London] for the launch of the IAM1 range along with an exhibition of Insa's newest work in the gallery space.

Protein® one of London's hottest creative agencies has produced this outstanding video for the launch. We were told at the event that the video is a series of stills edited together. What we like best about the video is the feeling that London is a model village patrolled by a series of worker ants. Goldielocks adds a dirty spin to with video with her accompanying track.

joes[a]fiend

PS
Make sure you check out Protein®'s website. It's a neat site that uses vivid colour beautifully and in a controlled manor - www.protein.co.uk

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