Firstly, joes[a]fiend apologises for its extended absence – it’s been sunning itself and drinking in culture away from Blighty.

Let us start the blog rolling once again with this exciting proposition from Richard Mortimer (BoomBox founder and general living fashion barometer.) Ponystep is an online mag type website that goes live at midday tomorrow (Monday.)

We’re particularly looking forward to features with Richard Battye of Shoreditch’s favourite George & Dragon, who interviews Giles Deacon and Patrick Grant of Savile Row’s Norton & Sons who talks tartan. Gavin Turk’s piece on the chip fork sounds batter than your average too. www.ponystep.com from 12pm Monday 28th April

PFH Thompson



The ‘If you could do anything tomorrow, what would it be?’ print series continues this month with efforts from Joe Burrin & Tom Crabtree and Swiss design collective Körner. We particularly like the formers’ relatively literal attempt to ‘Make Records’. Körner, on the other hand, have gone for something slightly more obscure yet equally striking (their website is worth a look too.) As usual the prints are available until the end of the month so get in quickly if you want one on your wall.

PFH Thompson



In these days of luminous synthetic monstrosities (and no, we're not talking about Simon Jordan) the Adidas World Cup football boot stands out on the park as something of integrity and class. To mark the occasion of the 30th anniversary of their release Adidas have created a rather neat little limited edition (1,978 individually numbered pairs – of which 100 are in the UK.)
For just shy of £200 you not only (!) get the classic boot (complete with contrast red studs) but also a great little boot bag containing all the essentials – brush, dubbing, cloth, stud key and replacement studs (all branded, of course.) For younger readers here is an image of the 1978 World Cup Final between Argentina v Holland; note how many players (and the ref?) are wearing Adidas - quite remarkable.

PFH Thompson



Leeds based Electronic Poet produce some great graphic tees (and the rest of their collections aren’t bad either.) These crisp designs are the result of collaborating with 2020Vision record label. We know how much of a success music based t-shirts can be; from your older brother’s washed out Guns ‘n’ Roses tee to the scene kid wearing his limited edition Ed Banger tee designed by SoMe – they remain a way of pledging your sonic allegiance.

“An acknowledgment to DJs, producers and bands who through their creative means are breaking boundaries and pushing electronic music forward to new heights”
Electronic Poet

joes[a]fiend + PFH THOMPSON


These arresting images are for a recent Red Cross campaign art directed by Pier Madoni and Stuart Maclillan. In our opinion it is truly amazing. Such a wonderfully simple way of getting a serious message across, let’s hope they get the exposure that they deserve.




Adidas have collaborated with Quebec-based Marinoni to create this hot looking bike celebrating the opening of Adidas Originals store in Montreal.

The bike showcases the fine craftsmanship that Marinoni has become renowned for. Designers from Breadwinner Creative, Marinoni dreamt up this beautiful, one-of-a-kind track bike full of go-fast goodies that ooze style and capture the very essence of each respective brand.

The Adidas x Marinoni Pista Crono is to be auctioned off to charity on eBay. All proceeds from the winning bid will be donated to the Multiple Sclerosis Society of Canada.

The bidding war started on April 2, 2008 and will last 10 days. The auction is open to bidders worldwide. To check it out follow the below link:





Streetwear in London has hit a sticky patch; two of the key players in the scene have, or are, shutting up shop. Bond, the corner stone of the London scene for many years, ceased trading a little while ago. Now Foot Patrol has also announced that it is closing its doors (and cages.) With rent and rates soaring in the capital these independents are being forced out. All we need to do is look at the travesty taking place on Savile Row with the likes of Abercrombie opening its doors on the famous street.

However, in this uncertainty Good Hood opened in East London (41 Coronet Street, Hoxton London, N1 6HD.) As you can see from the images - the store looks fresh and the only thing fresher is the stock. Run by Jo and Kyle, theses guys are mad friendly. If you’re in the area check out their selection, from Perks And Mini (PAM) to Rockers NYC (two brands joes[a]fiend tips for big things.) The guys at Good Hood know what’s going on, they recently joined forces with Modular Records to exhibit the work of Bumblebeez Chris Colonna aka Prince Umberto.




News just in from our French correspondent – joes[a]fiend can reveal that Liberty are indeed entering in to the realm of the collaboration with SPAM. Details are yet to be released by the Liberty press office but we believe these will sell better than pork pies.

PFH Thompson


Collaborative culture is riding high, but the latest collaboration to come to our attention is a little more interesting than most. Harrods has teamed up with “the slag of all snacks” - the legendary and iconic Pot Noodle. The limited run of 100 hand-flocked and gold-leafed pots will retail at a whopping £30 with all the proceeds going to “Action Against Hunger.”

joes[a]fiend predicts/would like to see the next collaboration to come in the form of Liberty reworking Spam.