RENT A BILLBOARD FOR $100 A WEEK

ADVERTISING - The Waffle Shop billboard is a re-purposed rooftop billboard structure atop the [you guessed it] Waffle Shop building [Pittsburgh]. It replaces the static message of a commercial sign with a changeable monologue. The system uses a set of custom-made letters that float on rails, with only the sky as the background, to create a live [ish] structure that can change on demand.

Here’s how it works:

: They are looking to promote stories and ideas and as opposed to businesses and will reserve a few spots for non-profits, but request that they keep the aforementioned in mind.

: They are able to accommodate roughly 25 characters a line [including spaces] for a total of 125 or less characters on the 5 lines of the billboard.

: They will change the text every Sunday or the next day if the weather is bad [since it does involve two people up on a billboard for four hours]

: For people that want to rent for a month it’s $400, plus $50.00 for any weekly changes beyond the original post with the maximum cost being $550 for the month.

: All text for the billboard must be approved by the Waffle Shop as well as Eve Picker from We Do Property and Skip Schwab from East Liberty Development [they haven’t said no yet].

: Email them if you are interested at billboard@waffleshop.org

joes[a]fiend

HUMAN BILLBOARDS MAGAZINE BY STUDIO ROOMSERVICE

PUBLISHING - Some of you may know that eBay is rife with people selling their bodies as an advertising medium. For over two years, graphic designer Jacco Kranenburg purchased as many of these human billboards as possible to advertise his design studio Roomservice.

This is what Jacco told us about the reasoning behind the project:

"Out of sheer curiosity, I started to bid personally on several human billboard auctions. One thing that struck me was the utter confidence with which the different providers presented themselves.Without an exception, they were all convinced that they could provide unique and valuable advertising opportunities. For over two years I purchased as many of these human billboards as possible, advertising my design studio and web address. Instead of actual effective advertising, it did provide me with some delightful views into personal lives. Some of these most fascinating transactions are presented in this magazine."

How much would you sell advertising space on your body for?

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UNFINISHED BUSINESS

ADVERTISING - Regular readers of joes[a]fiend will know that we're big fans of interesting advertising. Especially campaigns that play with the size and dimensions of billboards.

This campaign for Lowe's the American home improvement store is a particular favourite of ours at the moment [created by BBDO New York].

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