UNIVERSAL ADAPTOR

Get a world view. Read The Economist.

ADVERTISING - This billboard for The Economist by BBDO, New York, no doubt resonates with the readership and reflects the global nature of magazine's editorial content.

Thumbs up from us.

joes[a]fiend

PIZZA HUT HATE LATE!

ADVERTISING - When a brand makes a promise, it's nice to see them show that are trying to stick to it.

Pizza Hut in the Philippines, with the help of advertising agency BBDO, placed large LED timers on selected delivery bikes to draw attention to their 'on-time delivery promise'.

Going back to our 4 key traits of a successful advertising campaign; this one ticks all the boxes. In case you've forgotten them they are as follows:

1. Simplicity
2. Reflective of the vales of the brand and/or product
3. Memorable
4. Fun

We'd love to know what happens if the pizza doesn't arrive on time? Does the bike explode?

joes[a]fiend

UNFINISHED BUSINESS

ADVERTISING - Regular readers of joes[a]fiend will know that we're big fans of interesting advertising. Especially campaigns that play with the size and dimensions of billboards.

This campaign for Lowe's the American home improvement store is a particular favourite of ours at the moment [created by BBDO New York].

joes[a]fiend

LET'S BE THERE!

Print campaign by BBDO [Beijing] for Jeep.