Welcome to the house of Viktor & Rolf… Excuse the pun, but you would be far pushed to not fall head over heels in amazement at this Viktor & Rolf store in Milan.

The whole store has been turned upside-down - from the window displays to the interior, every detail has been flipped. The chandeliers are on the floor and the welcome mat on the ceiling. Luckily, the clothes are the right way up, so you will not have to climb the walls to get your hands on them. (No matter how fun that sounds, sadly it is not a real life Alice In Wonderland.)

The pair worked with architect Siebe Tettero to create the neoclassical style with a twist and as you can see from the images below, they clearly succeeded in creating a surreal store environment.


PS. In a timely fashion the Barbican will soon be hosting a V&R retrospective - the first ever in the UK... see http://www.barbican.org.uk/artgallery/event-detail.asp?ID=7272 for details.

1 comment:

Anonymous said...

wow, it looks amazing...! i want to go! will have to ink it in milan trip later this year