Ann Demeulemeester has just unveiled a new store in Seoul, the capital of South Korea. The store has been designed by Korean design gurus Mass Studies. Demeulemeester is one of my favourite fashion designers, her collections are known for their use of monochromatic colour and strong tailoring. Demeulemeester is often referred to as one of the "Antwerp 6" who include Walter Van Beirendonck, Dries van Noten, Dirk Van Saene, Dirk Bikkembergs, Marina Yee and Demeulemeester. The Antwerp six collectively graduated from Antwerp's Royal Academy of Fine Arts in the 1980s. All have gone on to forge their own successful careers in design with their unique style.

For me, this store epitomises everything we are seeing in design at present and how we can expect it to remain for the forseeable future. The store offers a minimal constructed look contrasted by the raw organic texture of the grass used to skin the building.


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