IVO DANIELS

This project by Ivo Daniels is a selection of his work for 'Just Soft' magazine, the magazine is made up of 'award and weird quotes' which are all visually depicted via the use of McDonald's products. Ivo's blog is a fantastic showcase of this Dutch designers, work we highly recommend checking it out.

joes[a]fiend

PS
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FREE COFFEE FOR VOTERS

Election fever is sweeping South Africa in preparation for Wednesday 22nd April, when the South African people will be casting their votes in the general election. Wimpy the burger chain will be offering a free coffee for anyone who shows their ink stained finger in a Wimpy Restaurant. The agency behind the campaign is MetropolitanRepublic.

joes[a]fiend

SPRINT 3G COMMERCIAL

Some interesting stats in this advert from American mobile phone carrier Sprint.

joes[a]fiend

WALLPAPER* GLOWS FOR SUCCESS

The May 2009 issue of Wallpaper* plays with its’ masthead. In the light of day it looks as if there is no masthead but when the magazine is placed in darkness the logo reveals itself via the use of glow in the dark ink. We love this play on arguably the most recognisable part of a magazine.

joes[a]fiend

COMING SOON...

We’re pretty excited by the arrival of Gavin Watson’s new photo essay book of late 80s raves. Following his classic book ‘Skins’ this new release should be pretty special... Release date is penned for late summer. Watch this space: gavinwatsonsphotography.blogspot.com

Billy Bunter

HAPPY EASTER FROM PAUL SMITH

The first 20 people to purchase a bottle of the new 'Paul Smith Rose Summer Edition' fragrance will receive an Easter bunny!

joes[a]fiend

VISIONAIRE 55 SURPRISE

Visionaire never disappoints, this issue of Visionaire is a pop-up book executed by renowned paper engineer Bruce Foster. Visionaire 55 presents intricate pop-ups by Sophie Calle, Andreas Gursky, Cai Guo-Quiang, Steven Klein, Yayoi Kusama, Alasdair McLellan, Steven Meisel, Guido Mocafico, Nicola Formichetti with Gareth Pugh, Solve Sundsbo, and Mario Testino.

joes[a]fiend

RON ARAD EXHIBITION

An exhibition of new work by industrial designer Ron Arad will open at the Timothy Taylor Gallery from 8th April running until the 9th May.

joes[a]fiend

10 IDEAS CHANGING THE WORLD RIGHT NOW

Annually Time magazine release a 'special issue' that contains 10 ideas that will change the world we live in. Here is the list of 10 ideas that you should be aware of in 2009:

1 JOBS ARE THE NEW ASSETS

2 RECYCLING THE SUBURBS

3 THE NEW CALVINISM

4 REINSTATING THE INTERSTATE

5 AMORTALITY

6 AFRICA, BUSINESS DESTINATION

7 THE RENT-A-COUNTRY

8 BIOBANKS

9 SURVIVAL STORES

10 ECOLOGICAL INTELLIGENCE

Every week we will bring you a more detailed look into each one of the ideas.

Click here to see last years.

joes[a]fiend

BRAND OBAMA: YOUTUBE ADDRESS TO THE IRANIAN PEOPLE

The American election campaign will never be the same again, President Obama embraced social media and turned it to his advantage. Now that President Obama is settled in the White House he has not forgot the power of social media. This YouTube video sees President Obama addressing the Iranian people. Social media is here to stay, like it or not, it is becoming more and more part of our everyday lives.

Click here to see the White House YouTube Channel.

joes[a]fiend

DIANA INSTANT BACK+

The Polaroid camera as we know it might be dead, but Lomography is releasing an instant photo attachment that you can add to any Diana F+ camera, which is compatible with all the Diana F+ accessories and lenses! long live instant photos capturing that moment.

joes[a]fiend

ORANGE ROAD SAFETY

"Text messaging while driving prevents you from seeing what really matters."

It's interesting to see Orange [Israel] taking the road safety matter into their own hands. This campaign highlights the dangers of texting whilst driving. Would you ever see Stella Artois supporting anti-drink driving campaigns? Nice to see brands taking a more civic attitude towards their advertising and marketing.

joes[a]fiend

STOLEN FUR FASHION

We really like the advertising of animal rights group Peta. It always resonates, it sometimes shocks, sometimes its funny but it always makes you think about animal rights.

For this campaign they have enlisted the comedic skills of Ricky Gervais staring as the rabbit and Pink as the crocodile.

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PROJECTED PUMA

Droga5 a New York based agency created this amazing campaign for Puma. The clothes are projected on the models, the concept comes into it's own when they bring in a cube [00:06] to project a chair on to the cube to give the images a sense of depth.

Thumbs up!

joes[a]fiend

WHY WE LOVE PRINT

Don't get me wrong, digital content consumption is the present and very much the future. Who knows what that future may hold, is it a device like the Amazon Kindle? iPhone? Or is it a mobile phone with a projector built in? Or projections right onto our retinas?

The problem with all of these devices, is currently they FAIL from time to time. When these devices FAIL we get angry, feel let down then throw it out of the nearest open or closed window. When a print add on the tube (fails/) weathers we don't feel the same emotions as we would towards a digital screen. Until these devices that are becoming more and more prevalent in our everyday lives learn not to fail and become reliable, print will still be a major part of our lives.

This point couldn't be illustrated in a more poignant manor than when I was on the tube and one of the projects had FAILED. Next to it was a print advert for the redesigned Cadbury's Caramel bar. Or was it a great ploy to get even more attention to the new advert placed next to the FAILED projector? I doubt it. This in turn led me to think, why doesn't a brand buy three spaces on the tube platform and just put huge arrows on the outer billboards pointing towards the advert in the middle?

joes[a]fiend