JOES[A]FIEND X NIKE ID: UPDATE

As we promised here are the images of the joes[a]fiend x Nike iD dunks. We think they are pretty fly...

joes[a]fiend

JOES[A]FIEND X NIKE ID

joes[a]fiend got a call from the Design Consultants at Nike iD London about the new Olympic materials pack which has just dropped, we were asked to pop into the London studio to make a pair of trainers and t-shirt. With an opportunity like this we couldn’t say no!

We played it safe and went for a pair of high-top Dunk’s in the joes[a]fiend corporate colours – red, white and black, although the new Olympic gold material turned us into magpies! We are expecting delivery within the month, when we get them you'll be first to see them.

joes[a]fiend

NIKE SPORTSWEAR PRESENTS… 1948

Besides the spectacular opening ceremony for the Olympics on the 8th August, another spectacular launch was happening in another corner of Beijing that day. The new Nike Sportswear line was previewed; featuring items such as the hi-top patent dunks in block colourways [reminiscent of the Also Known As x Nike iD 'wet paint' pack], and has since been launched across the globe in several new pop-up retail spaces dedicated to the collection.

joes[a]fiend check out the launch of the London chapter last Thursday, and was impressed by the temporary store located on Bateman’s Row in Shoreditch. The space is not just home to some fly kicks, but also graffiti artist Mode2’s twenty foot tall interpretation of some of Nike’s greatest Olympians.

The Nike design team have outdone themselves on the space - one half is a futuristic black and neon installation, and the other a mock gymnasium. Pull yourself away from watching the Olympics on TV and get yourself down there.

joes[a]fiend

NIKE DUNK HIGH PREMIUM 2008 GOLD

It's not often I see a sneaker and think right away that I need to add it to my collection, but when I saw this bad boy I knew it needed to join the space underneath my bed!

joes[a]fiend