Whilst on my way to the studio to enjoy a glass of mulled wine and mince pie I spotted this billboard. For sure I did a double take, for a second I thought I had imagined it, but oh no! I've heard the saying, 'simple advertising, is the best advertising', not sure who said it, but it's true.

I spotted the poster on Bethnal Green Road, so I began to think 'is this a subversive advert for a new restaurant opening or something along those lines?' I dialled the number... it really is an advert for erectile dysfunction.


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