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BRANDING - The 600+1 video was commissioned by Nike Global Design Team. The aim was to create a 2min video about what inspires Shanghai based creative Yehenala.
There are nine stories in the video, and a QR code is always centered in the frame. 'inspiration' is hiding behind the code, audience need to scan the code and receive a URL link to a web page. The web page contains photos of 'inspiration' in each of the nine stories in the video.
joes[a]fiend
![JOES[A]FIEND QR CODE](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj3KiqyplNDzSE6uADwziK9hmQngCc58B2ozYZ2cdOuYFtitGOcFrlginoJBaVk6ZYh3ADfmTaNrhuE7_LuSZsPhdc5Nbv7bwO5u3CFGDShhH1igYvUJKUDZJD3bssUw6kq9fkBm6ZfiQ-H/s220/www.joesafiend.co.uk.png)
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