BRANDING - The 600+1 video was commissioned by Nike Global Design Team. The aim was to create a 2min video about what inspires Shanghai based creative Yehenala.
There are nine stories in the video, and a QR code is always centered in the frame. 'inspiration' is hiding behind the code, audience need to scan the code and receive a URL link to a web page. The web page contains photos of 'inspiration' in each of the nine stories in the video.