WIRED FOR A TREAT

PUBLISHING - It's an interesting time for the publishing world, only the best magazines will survive the cull we have seen recently. This is driving some creative developments within the industry. This newsstand differentiation is one of our favorites of recent time. The brief was to create a graphic device that would help Wired stand out from other tech magazines on the newsstand.

The execution by David Styler of Art Center College of Design aims to 'reinforce the brand's connection with technology, making consumers aware that it is more intellectual as opposed to other techie magazines which are mostly just informational'.

Does it do this? We think it does, and does it well. Thumbs up from us.

joes[a]fiend