ADVERTISING - When a brand makes a promise, it's nice to see them show that are trying to stick to it.
Pizza Hut in the Philippines, with the help of advertising agency BBDO, placed large LED timers on selected delivery bikes to draw attention to their 'on-time delivery promise'.
Going back to our 4 key traits of a successful advertising campaign; this one ticks all the boxes. In case you've forgotten them they are as follows:
2. Reflective of the vales of the brand and/or product
We'd love to know what happens if the pizza doesn't arrive on time? Does the bike explode?