The story of Adolf Dassler or more commonly known Adi Dassler, founder of Adidas is an interesting one. From watching this video I learnt a lot about the brand but also remembered that I really like the brand.
In recent years it would be fair to say they have barely even competed with Nike but the current crop of campaigns and marketing initiatives are putting Adidas back on the map. The first thing that pops into mind when I think Adidas is the amazing house party they threw in Berlin where they turned the No. 74 concept store into a house for the brands 60th birthday and threw a house party in the converted store.
Click here to see images of the store
This 2minute 56 second video really captures the essence of the brand and kindles a feeling that makes you want to be a part of the brand and it's heritage.
[We are in no way, shape of form, affiliated with Adidas]