TAP’D [THAT]

Bottled water is been all over the press, for good reason. Mainly due to the point below:

“Bottled water has been calculated to have a carbon footprint more than several hundred times bigger than tap water for some brands. Many bottles are transported thousands of miles to get to Britain from countries including the United States and Fiji”. The Times Onlnie.

We like Tap’d because there is no pretence, it’s exactly what is says on the bottle. It’s not claiming to make your hair grow thicker or make you more attractive to the opposite sex. Tap’d is New York tap water in a bottle. The tag line for the water is good fun, "No glaciers were harmed making this water".

As they put it themselves, “We don't travel the world from Fiji to France seeking water or offer the usual bottled water gimmicks” Tap’d.

Other brands should take note: keep it real, keep it honest.

joes[a]fiend