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SPOTTED - On a recent trip to the north of England (to teach a group of third year university students) I spotted this poster showing the exact amount of money that had been raised at the train station for The Poppy Appeal.
What struck me was, the person who made the somewhat shoddy poster had a fantastic insight into people:
: The poster extends the relationship with The Poppy Appeal past the initial interaction/donation
: It makes donors feel that their contribution is part of a larger community/group effort
: It offers feedback, we all like to know how we're doing
: It enhances trust, how many times have you dropped your small change into a collection box in exchange for a 'social badge', then never hear anything from the charity again?
: The hand-drawn element adds a human element to the charity. It shows that there is indeed a real person counting the donations, not some automated banking machine
: Most importantly, it thanks donors for their contribution
I personally feel brands/charities need to learn that by being truthful and transparent, they will earn the trust of the people. This poster embodies key elements that brands/charities must embrace to earn the trust of the public.
If you've seen anything similar to this, drop us a message.
joes[a]fiend
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1 comment:
Transparency leads to accountability: if you disclose what's going on at the back of the scenes, so to speak, you are going to be a whole lot greater mindful of what you are doing again there, and consequently lots extra in all likelihood to do what you accept as true with is the proper thing.When an agency is transparent, its dealings - financial, social responsibility, environmental awareness, worker engagement, and so forth - are seen to the public eye. (Which, of course, consists of the employees, stockholders, customers, competition, and so on.) This visibility ability there will be a great deal much less doubt or difficulty inside the target market about what would possibly - or would possibly no longer - be going on.
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