MARKETING - American Apparel advertising and communications, as we all know, tend to be a little revealing to say the least. The brand's latest campaign sees them seeking out the best bum in the world to 'front' a new campaign. As they put it:
"We're looking for a brand new bum (the best in the world!) to be the new "face" for our always expanding intimates and briefs lines. The winners will be flown to LA, photographed and featured online. Send in a close-up photo of your backside wearing American Apparel panties, bodysuits or briefs for consideration and vote for your personal favorites."
Fear not guys, they're not only looking for female rears, so get on your 'tidy whities' and clench. When team joes[a]fiend have submitted our pics we'll be sure to let you all know.
Click here to see the site or don't, and turn the other cheek.
We blurred out the image as we know a fair few of our readers access the blog from work. We wouldn't want to anger the 'IT guy'.