The Weak Shop sells products aimed at people who don't have the energy to go about their daily lives and need a little help. Our favorite product is towel clothing; it's something that would certainly benefit some of our contributors. Also, if you think you can do better you can submit your own ideas for a product to The Weak Shop here, the competition closes on February 1, 2010.
This campaign certainly contains all five key elements needed for success:
2. Reflective of the values of the brand and/or product
If you buy anything from The Weak Shop, they will throw in two pints of milk [in bottles, we hope].
I wonder what my first purchase will be... That's if I have the strength to complete the purchase.