IAM1 LOOK BOOK

SNEAKERS - We do tend to get a little over excited when a courier arrives at the studio bearing a package. Even more so when you know you haven't bought anything recently and they're not returning your broken iPhone.

The package in question was the beautifully produced IAM1 look book [limited to a production run of 100]. The look book contains stills from the IAM1 videos and profiles of the IAM1 artists including INSA. Taking a look through the book only reinforced how much we love the tilt-shift technique which is used in the stop-motion videos for the IAM1 campaign. The image above has been created using the techhnique, making the Pompidou Centre look like a model.

We took some pictures of our favourite spreads, they're on our Flickr page, click here to take a peek.

joes[a]fiend