Whoever touted the “death of the season” was clearly mistaken! The future is many, lots, more... well six seasons to be precise. ‘Best Shop’ is a concept store based in Berlin, which showcases six seasons per year from contemporary fashion/jewellery designers. Previous designers that have been showcased include Atelier Elf and Henrik Vibskov.
At ‘Best Shop’ each season lasts sixty days before the arrival of the new. Mounted above the entrance to the store is a LED countdown clock which is replicated on the website. Sitting alongside the sixty day collections are other objects you’d expect to find in a store of this kind; design books, magazines, CDs…
We’re not too sure what Oscar Wilde would think of Best Shop:
“Fashion is a form of ugliness so intolerable that we have to alter it every six months.” Oscar Wilde.