ADVERTISING - The
Apple adverts created by
TBWA have always shunned the
'harder, faster, stronger' approach that many consumer electronic goods opt for in their advertising. Instead they go for a benefit based approach to their campaigns. Whether it be how an app on the iPhone can help you spot tree leaves or aid your cooking, the user benefits are always clear to see beyond a bigger screen etc.
The thing that has been bugging me of late is, whose finger is that in the Apple adverts? Are Apple adverts the Holy Grail for finger models? Is it even a real finger? Do Apple localise the finger for specific regions? The more I look at it the stranger it looks.
Do you know who the finger belongs to?
joes
[a
]fiend
![joes[a]fiend](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg222cf5GxVrJkhyTfEPVaoiNWus3LoNI2ubq7mrU1v-BBKmNS4KlUbvXCoiIMyAZHF8gAwByPn4ZDe7GKWj1WUDPaRoFdVYO7y9XpOaw-h5eOOONAUnNtktFtFGcZZjJ1wJlkFXqGeScSS/s1600-r/joesafiend_blog_banner.jpg)
CINEMA - This new addition to joes[a]fiend is pretty simple. Each film I watch from now on, I will compile a series of screen grabs to catalogue the visual delights within each film. These could vary from extreme emotions, scenery, fashion or anything that I find visually arresting.
The first film of the new section is The Namesake [2006] directed by Mira Nair. To see all 30 or so 'movie moments' click here.
ADVERTISING - The Apple adverts created by TBWA have always shunned the 'harder, faster, stronger' approach that many consumer electronic goods opt for in their advertising. Instead they go for a benefit based approach to their campaigns. Whether it be how an app on the iPhone can help you spot tree leaves or aid your cooking, the user benefits are always clear to see beyond a bigger screen etc.
The thing that has been bugging me of late is, whose finger is that in the Apple adverts? Are Apple adverts the Holy Grail for finger models? Is it even a real finger? Do Apple localise the finger for specific regions? The more I look at it the stranger it looks.![JOES[A]FIEND QR CODE](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj3KiqyplNDzSE6uADwziK9hmQngCc58B2ozYZ2cdOuYFtitGOcFrlginoJBaVk6ZYh3ADfmTaNrhuE7_LuSZsPhdc5Nbv7bwO5u3CFGDShhH1igYvUJKUDZJD3bssUw6kq9fkBm6ZfiQ-H/s220/www.joesafiend.co.uk.png)
